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  Gartner in its recent study predicts that overall global end-user spending on Public Cloud Services Expected to Exceed $480 Billion Next Year. In a note released in August 2021 it says , that the four new trends in cloud computing are continuing to expand the breadth of cloud offerings and capabilities, accelerating growth across all segments in the public cloud services market, according to Gartner, Inc. The four trends are: cloud ubiquity, regional cloud ecosystems, sustainability and carbon-intelligent cloud, and cloud infrastructure and platform service (CIPS) providers’ automated programmable infrastructure. Gartner forecasts end-user spending on public cloud services to reach $396 billion in 2021 and grow 21.7% to reach $482 billion in 2022 (see Table 1). Additionally, by 2026, Gartner predicts public cloud spending will exceed 45% of all enterprise IT spending, up from less than 17% in 2021.  Scalable database management systems (DBMS) for intensive application worklo...

  Every time, they talk about Logos, the most iconic brand which comes to my mind is NIKE - Just Do It.  So, what did Nike's Swoosh, did to us. According  to a recent study, in US, more Americans have searched or typed in the keyword - Nike over shoes, on Google, when they have searched for footwear. That's the power of the brand and its logo. It talks. A direct Call to act, - Just f....g DO IT - a strong verb. So, did OTC - oppurtunity to see a brand, everytime a sportsperson has worn a Nike's apparels? The first endorser of Nike was Romanian tennis player, Ilie Năstase, since then, Nike never ceased. The fact is that, Nike happens to be the number 1 brand in the world, that invests in sport sponsorships. Forbes, compiled a list where, out of the top 100, Nike must have endorsed 51 athletes. Historically, there were Carl Lewis, Jackie Joyner-Kersee, Sebastian Coe, Michael Jordan in 1984, and now Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahi...

 Like your face, which is unique in every way, unlike a doppelganger, who happens to be your twin, this isn’t the case in brands. It is not only philosophical and emotional, its identity comes with an important visual component sprinkled across various collaterals associated with it, it’s a representation of a LARGER IDEA.  A collection of elements, which defines the brand identity which a company portrays before its audience is brand identity. Usage of the term brand cannot and should not be used frivolously, branding is an important component before identification of the core brand identity and the designing process, which will eventually shape the perception you are creating before the world, people – generally, like you are in a social gathering, conference, intercultural business meetings at every step, your identity reflects the culture of the organisation. Your brand identity is the mix, which will differentiate you from others in the crowd. The image on the left is of ...

 They say, naam mein kya rakha hai (what’s there in a name)? Well, Identity is the first thing that everyone needs. “Whether you are an individual or a brand, you need to create your identity first. Creating a powerful brand identity is a significant step towards a great business. There are teams to make all the magic happens, but where is the team, what is the team, can there be a 1 man team or a 1,000 member team?  So, there needs to be a team to make it all happen. But how?? They say, one shirt doesn't fit all, hence, like people, all brands have a distinct identity, those need to be identified. Basically, it's the creative approach in developing the perfect brand strategies has worked wonders for all the brands.     Is like asking, ‘Hello What is your name?’ Now, different people would express or say their names differently. The next obvious question would be, generally in form of questions, to P2P ‘Where are you from? Or What do you do? And then, the commun...