Tuesday, October 26, 2021

Not Just A Cadbury Ad

Again a masterpiece of an Ad by Ogilvy and Mather (India), Bombay team effectively portraying AI (Artificial Intelligence), they say for a 'good cause' this time Shahrukh Khan has come for support.😉.

The fourth would be ideation of the entire flow of the AD through SEO (Search Engine Optimization), particularly local SEO. Something GMB - Google My Business talks about. 
The production house was Country Boyz Productions, Mumbai, and Advertiser Brand being Mondelez, Mumbai which is still basking under the Piyush Pandey led, kuch khaas hai 2.0, and earned another feather made out of pandigitalendemic.
The ogilvy website reads

"The pandemic has had a crippling effect on the economy, particularly smaller businesses. Big brands, with their deep pockets and ad spends are more equipped to fight back, but local businesses and stores do not have that luxury. Ogilvy India and Cadbury Celebrations worked together to lend a helping hand to small businesses struggling during the pandemic. The data-driven campaign created advertisements that doubled as ads for Cadbury and thousands of local businesses—depending on where the viewer was located, they would see an ad for a local business that they could support."
https://www.ogilvy.com/work/not-just-cadbury-ad

Great work, charity must begin from home. True good. 👍 

Sunday, October 24, 2021

The New Drone Policy 2021 by Ministry of Civil Aviation liberalised Drone usage

In March 2021, the Ministry of Civil Aviation (MoCA) published the UAS Rules, 2021.  They were perceived by academia, Startups, end-users and other stakeholders as being restrictive in nature as they involved considerable paperwork, required permissions for every drone flight and very few “free to fly” green zones were available. Based on the feedback, the Government has decided to repeal the UAS Rules, 2021 and replace the same with the liberalised Drone Rules, 2021.
Unmanned Aircraft Systems (UAS), commonly known as drones, offer tremendous benefits to almost all sectors of the economy like – agriculture, mining, infrastructure, surveillance, emergency response, transportation, geo-spatial mapping, defence, and law enforcement etc.  Drones can be significant creators of employment and economic growth due to their reach, versatility, and ease of use, especially in India’s remote and inaccessible areas.In view of its traditional strengths in innovation, information technology, frugal engineering and huge domestic demand,India has the potential to be global drone hub by 2030. 
30 key features of Drone Rules 2021          

Built on a premise of trust, self-certification and non-intrusive monitoring.Designed to usher in an era of super-normal growth while balancing safety and security considerations.Several approvals abolished: unique authorisation number, unique prototype identification number,certificate of manufacturing and airworthiness, certificate of conformance, certificate of maintenance, import clearance, acceptance of existing drones, operator permit, authorisation of R&D organisation, student remote pilot licence, remote pilot instructor authorisation, drone port authorisation etc.Number of forms reduced from 25 to 5. Types of fee reduced from 72 to 4. Quantum of fee reduced to nominal levels and delinked with size of drone.  
For instance, the fee for a remote pilot license fee has been reduced from INR 3000 (for large drone) to INR 100 for all categories of drones; and is valid for 10 years.Digital sky platform shall be developed as a user-friendly single-window system.  There will be minimal human interface and most permissions will be self-generated.Interactive airspace map with green, yellow and red zones shall be displayed on the digital sky platform within 30 days of publication of these rules. No permission required for operating drones in green zones.  Green zone means the airspace upto a vertical distance of 400 feet or 120 metre that has not been designated as a red zone or yellow zone in the airspace map; and the airspace upto a vertical distance of 200 feet or 60 metre above the area located between a lateral distance of 8 and 12 kilometre from the perimeter of an operational airport.Yellow zone reduced from 45 km to 12 km from the airport perimeter.No remote pilot licence required for micro drones (for non-commercial use) and nano drones.No requirement for security clearance before issuance of any registration or licence.No requirement of Type Certificate, unique identification numberand remote pilot licence by R&D entities operating drones in own or rented premises, located in a green zone.No restriction on foreign ownership in Indian drone companies. Import of drones to be regulated by DGFT. Requirement of import clearance from DGCA abolished.Coverage of drones under Drone Rules, 2021 increased from 300 kg to 500 kg.  This will cover drone taxis also.DGCA shall prescribe drone training requirements, oversee drone schools and provide pilot licences online.Remote pilot licence to be issued by DGCA within 15 days of pilot receiving the remote pilot certificate from the authorised drone school through the digital sky platform.Testing of drones for issuance of Type Certificate to be carried out by Quality Council of India or authorised testing entities. Type Certificate required only when a drone is to be operated in India.  Importing and manufacturing drones purely for exportsare exempt from type certification and unique identification number. Nano and model drones (made for research or recreation purposes) are exempt from type certification.Manufacturers and importers may generate their drones’ unique identification number on the digital sky platform through the self-certification route.Easier process specified for transfer and deregistration of drones through the digital sky platform.Drones present in India on or before 30 Nov 2021 will be issued a unique identification number through the digital sky platform provided, they have a DAN, a GST-paid invoice and are part of the list of DGCA-approved drones.  Standard operating procedures (SOP) and training procedure manuals (TPM) will be prescribed by DGCA on the digital sky platform for self-monitoring by users.  No approvals required unless there is a significant departure from the prescribed procedures.Maximum penalty for violations reduced to INR 1 lakh. Safety and security features like ‘No permission – no takeoff’ (NPNT), real-time tracking beacon, geo-fencing etc. to be notified in future.  A six-month lead time will be provided to the industry for compliance.Drone corridors will be developed for cargo deliveries.Drone promotion council to be set up by Government with participation from academia, startups and other stakeholders to facilitate a growth-oriented regulatory regime.

Source - PIB https://pib.gov.in/PressReleseDetailm.aspx?PRID=1749154

Tuesday, October 5, 2021

Covid19 and Impact of Education in India and World – A Broad Overview

 “Doing what’s meaningful — acting on what really matters to a person — is the antidote to burnout.” Added Mr. Daniel Goleman, a psychologist, former New York Times columnist and author of the highly influential book “Emotional Intelligence.” He suggests, “Face what’s happening. What does it mean to me? What really matters to me now? Is there a way I can act upon what’s meaningful to me?”

As per a UNICEF report in 2020, over 1 billion children were at risk of falling behind due to school closures aimed at containing the spread of COVID-19. Now that schools and colleges are reopening slowly, we wanted to explore, as in to what extend children have been affected. It is unprecedented to look at how kids are dealing with this pandemic. Across the world, education institutes and schools have been implementing remote education programmes. The report reads “Many of the world’s children – particularly those in poorer households – do not have internet access, personal computers, TVs or even radio at home, amplifying the effects of existing learning inequalities. Students lacking access to the technologies needed for home-based learning have limited means to continue their education. As a result, many face the risk of never returning to school, undoing years of progress made in education around the world.” 

They say, nothing is temporary, now that #Covid19 situation is passing and students are getting back to their grind. Staying indoors and social distancing orders are extended across India, forced lockdowns implemented, schools, colleges and educational institutes are closed, as we write indefinitely is becoming the new norm.

We are sure, that your life has turned upside down, has been tumultuous and turbulent filled months. We are also sure; things might appear to be out of control. However, this is the time to regain control, and the solution for the same is to handle this situation on your own, right now. 

What did the report say?

While more than 90 per cent of the countries adopted digital and/or broadcast remote learning policies, only 60 per cent did so for pre-primary education. 

Policy measures taken by the governments to ensure learning continuity through broadcast or digital media allowed for potentially reaching 69 per cent of schoolchildren (at maximum) in pre-primary to secondary education globally.

31 per cent of schoolchildren worldwide (463 million) cannot be reached by the broadcast- and Internet-based remote learning policies either due to the lack of necessary technological assets at home, or because they were not targeted by the adopted policies. 

Online platforms were the most used means by the governments to deliver education while schools remain closed, with 83 per cent of countries using this method. However, this allowed for potentially reaching only about a quarter of schoolchildren worldwide. 

Television had the potential to reach the most students (62 per cent) globally.

Only 16 per cent of schoolchildren could be reached by radio-based learning worldwide. 

Globally, 3 out of 4 students who cannot be reached by the remote learning policies come from rural areas and/or belong to the poorest households. 


How To Keep Yourself Motivated In Pandemic Times?

Many students who are realising this fact that working from home, learning remotely and keeping social distance is going to be the ‘New Normal’, for some time at-least. Few tips, mentioned below can additionally help in finding what’s best for you.  

Talk to Academic Counsellors - Students can identify and talk to expert counsellors with practical education experience and successfully handling critical situation might be another option for you. The anxiety around the next year’s exams (board HS and competitive), in pandemic times, can be excruciatingly overwhelming. 



Top Tips

• Stay organized

• Do not multitask

• Making the most of the time

• Set a schedule

• Create new study strategies 

• Picking/Creating a team or a group 

• Stay connected 


Place to Study- Ask yourself, what kind of environment will help you study better. You can recreate the likeable environment at your own home. Do you like to hear a little music to recreate a café experience or you prefer a bright spot, Or is it the chair, your bed or the couch which will motivate you? Do, whatever makes you feel comfortable. Have a virtual or a phone-based study session with your chosen group.  Make a fixed place for home assignments and practical tests. In that way, your mind will precisely know that this place is sacred and it will invariably help you focus, and work quickly. 

Staying Organized- Just because you do not have to go to school, should not mean, that we stop organizing our things. It helps and helps you create things easily and importantly faster. Your assignments and information related to your mock tests; weekly tests organize as per subjects. If possible, create a notebook, folder or binder neatly. You can trash out unwanted things. Just offload them. Set and organize a time and take the help of a plan that will help you keep track of assignments of important subjects. In fact, it would be a good idea to keep a due date for all the assignments and when you have the pre-board exams or internal tests. 

Set small daily goals – Make small goals and try to achieve them. Once, you achieve them and cross them off, motivation levels will move up by an inch. Small feats every day will add up significantly.  

Get Dressed-Staying all day in knickers and pyjamas is comfortable, however, getting dressed can instantly shift your mindset and kick in positivity.  

Socialise- Apart from studies, make time for yourself, family and friends. We all know, that social distance is the hardest part for many students, something, that’s unprecedented. Many kids, don’t even know how to react, however just because the times are taxing, doesn’t mean we say Bye-bye to social life. Technology can come as an aid to this social vacuum. How about a digital get-together, or a Zoom Happy Friday evening, maybe a Skype call or a virtual music session, a virtual Yoga, Facetime your friend. That’s the good news, that we all can stay connected, so, why don’t you plan a time for hanging out.

Do What You Have to Do- You will still do, what you have to do, so why not doing it well. Play the song you love, light a candle, treat yourself with chocolate, prepare yourself a tea or a coffee. Be a mentor buddy for someone or ask your best friend to be your study buddy. Make that video call to your close friend and ask how he/she is doing. Walk a little and breathe. Deep breathing can do wonders. Help someone (even a stranger) with no expectations. That humble act will give you happiness. Find a new hobby or continue your old one, but keep yourself engaged. 

Your Mental Health is a Priority- We understand, that keeping yourself motivated in trying times like these can be very challenging. Taking care of yourself and managing your mental state is of paramount importance. Have a balanced meal, have lots of water, try meditation, and please have at least eight hours of sleep for your brains to take rest. 

Please remember, and do not forget, this too shall pass. Till then, let’s take a deep breath, give our best, get some rest, wash our hands and continue to wear a mask. 


Pic Source - https://www.brookings.edu, apa.sdg4education2030.or

To Baba - A Heartfelt Tribute - 1955 - 2023

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