Women Should Never Underestimate Their Potential and Ability-Sheryl Sandberg, Facebook,COO

Women Across the World should break stereotypes and demand fair & equal treatment. They also need to strive for a balance actualize potential, says Facebook COO Sheryl Sandberg in New Delhi

NEW DELHI, July 2, 2014. Ms. Sheryl Sandberg, In her second innings as the Chief Operating Officer (COO) of Facebook, today underscored the importance of women in the Indian economy. She said that it was imperative (of recognizing women) for any economy to grow and prosper. Adding the essentiality for  women to realize their full potential. Addressing an interactive session of FICCI Ladies Organisation (FLO) on 'Lean in: Women, Work and Will to Lead', Ms. Sandberg said this could be achieved by ensuring equal and fair treatment of women at home and the workplace and attaining more balance at home.

Women, she emphasized, should never underestimate their potential and ability. They should enforce their will and must develop a sense of confidence in themselves.

Speaking about breaking stereotypes, Ms. Sandberg said that across the globe it was perceived that men are natural leaders and women were there only to help and assist them. Women who are at the helm of their affairs are either considered officious or too aggressive in their approach. This mindset needs to change and a woman should be respected and recognized for her ability.

On the issue of ensuring security and stability for women, Ms. Sandberg said that it was heartening to see that the new Indian government under the leadership of Prime Minister, Mr. Narendra Modi, was standing up to zero tolerance for crime. She urged the citizens to come forward and support their leader in this endeavor. None of the countries across the globe are absolutely safe for women. For women to thrive, it was necessary to provide a safe and secure environment, she added.

Ms. Sandberg said that all over the world, women have the added responsibility of managing the household. She suggested that men should start sharing responsibilities at home and work together with their spouses to ease the work pressure on women.

She said that women should have greater access to technology to make them more aware and technologically advanced. Women should be provided with a flexible work environment. The government and policymakers should enforce laws more stringently to safeguard the interests of women and give equal opportunity to them in terms of education and remuneration.

Ms. Neeta Boochra, President of FLO and Ms. Archana Goradia, Senior Vice President, FICCI, also shared their views on the subject.

Inputs from the Official FICCI Media Division, New Delhi

How to Increase Your Social Potential? For the Healthcare Industry

Close to 90 Million net savvy Indians today use Facebook and millions of people are acquiring mobile devices every month. Social media features on phone come as a package to further sell the phone. India is definitely experiencing a mobile and technology revolution. Now how the public will react will depend upon what messages are being announced by the brands in the complex, but a rapidly growing web eco system.

  

Social Media is growing Healthy at Net-sphere

Social media (Facebook and Twitter) and healthcare in India is growing together healthy. An annual report reads that the healthcare sector in India is set to gear up. They should start taking internet as an opportunity, which they can’t afford to loose. India is experiencing unprecedented online traffic growth in the last one year and healthcare features prominently in the ‘to-check’ list. Health had an impressive 21.1 reach (in terms of percentage) in India and social media tops the list of what people are searching. Facebok has become a fine rich source to check health and fitness centric pages to adopt changing life styles. People have either sought medical advice or received diagnostic confirmation from physicians after chatting up with internet buddies. India grew at a rate of 81% last year; there are 71% active FB users second only to the USA.

Conversation to Conversion

Internet is a relatively low cost platform for hospitals for branding and positioning. The ‘social’ nature of their job makes it imperative to understand the changing behavioral pattern of the healthcare industry. People seek, understand and share information through social media and then perhaps make an informed decision. Hospitals today are more social than before, almost 90% of them use social media in building community relationships, to share any hospital related news and to build local repertoire. In-fact some of the hospitals are also involved in answering questions, or have association with online advocacy forums. 

Is there a Need for a healthcare digital strategy?

It’s true that India is the blue eyed market space for Facebook. In June, Greg Marra and six other fellow engineers from Facebook’s Menlo Park’s office did a Recce through out the Indian landscape to ‘identify real world problems to give technological answers.’ The toi reported in June that India’s is a laboratory for Facebook and the growth of online traffic in FY13 was such that India did better than countries like Russia, China and Brazil. Japanese technology and healthcare giant Omron India’s social media strategy is a good example how they seek to tap the social space. The top social media players in India are Apollo hospitals, Manipal Hospitals, Narayana Hrudayalaya Institute of Cardiac Science and the National Institute of Mental Health and Neuro Sciences.

Do you track your (healthcare brand’s) performance on web?

According to a January-2013, Pew report supported by the California HealthCare Foundation, indicates that one out of three American adults have utilized the internet for find out a medical issue which they may have. Women are more likely to head to the internet to find out a solution of a problem which they may have, the report says, including them with degrees and advanced degrees.  If strategized and executed well the Indian healthcare sector and people both can benefit immensely. Social media is rapidly changing the very nature of healthcare related information people have used sharing’. There are over 400 Million plus websites and the right process should be to track the online conversations initiated by users in remote locations seeking health related information. Today 1/3^rd of consumer access and disseminate emotional and informational content via social media. How do you track it? What do you do with the humungous data you have/or not? What is the strategy you should adopt to develop a thought based leadership? How would you create brand awareness? How would you build and engage a customer? How do you create a total recall of your brand? Content is the king here and any wrong step can jeopardize your brand value. Cut the crap and get meaningful data done by the right people from the trade.

Reference:

Google news, Pew, Webenza, www.compukol dot com 

Google's Global Impact Awards- Hunt for U.K.’s Social Entrepreneurs -$3 Million

Official Blog: Global Impact Awards’ hunt for U.K.’s most innovative social entrepreneurs starts today

LONDON: March-21-The three winners will be revealed at the event at Google London in June

Google is hunting for UK’s most innovative social entrepreneur. Right from cracking a human genome, advancing medical research via computer games to everything which will make the world a better place to live in.  Google’s first Global Impact Challenge (U.K), has invited British nonprofits to explain how they (non profits) have utilized technology in order to transform lives in some or the other way. Each out of the four nonprofits should get £500,000 Global Impact Award, as well as Chromebooks and technical assistance from Googlers to help actualize their projects respectively.

In 2012, Google launched the Global Impact Awards in order to aid nonprofits that use technology to tackle the planet’s toughest issues (social and commercial). Google gave away $23 million to seven organizations who worked on projects (aerial technology that protects wildlife to data algorithms that ensure more girls and minorities get placed in advanced math and science classes.)

Applications open today (March-22), and registered British nonprofits organizations are requested to apply online at g.co/impactchallenge.

10 finalists on May 22 will be announced. Followed by a voting, on June 3, the top 10 finalists will pitch their concepts. The judging panel comprises of Matt Brittin and Jacquelline Fuller, Sir Richard Branson, Sir Tim Berners-Lee and Jilly Forster.

Technology can help solve some of the world’s most pressing challenges and we’re eager to back innovators who are finding new ways to make an impact. Today we’re starting the hunt in the U.K., but we also know that nonprofits all over the world are using techy approaches to develop new solutions in their sector. Who knows, the Global Impact Challenge might head your way next.

Text source: http://googleblog.blogspot.in/2013/03/global-impact-awards-hunt-for-uks-most_24.html
Pic source- balkaninside - Google images