Saturday, April 30, 2022

Rick-Show by Alliance française du Bengale Cinema on wheels brings mobile cinema for public spaces in Calcutta

 Le Gentil Garçon (aka The Nice Guy) is a multidisciplinary artist whose practice mixes sculpture, drawing, video, performances, and installations. He has had an artistic practice since 1998. His work is shown internationally and since 2006, he has also been chosen several times to design artworks for public art commissions. In 2020, he showcased his artworks under the title ‘Stories Bloom’ in Trivandrum and ‘Anima’ in Kochi in collaboration with Alliance Française de Trivandrum and Kochi Biennale Foundation. Using the traditional practice of Kamishibai, visual and participatory storytelling titled ‘Chronicle of the Past World’ was also presented by the artist in Kerala.


The Rick-show project was developed by Le Gentil Garçon during a residency in Kerala in 2020. It consists of a mobile cinema that fits within a box transported on an auto-rickshaw. When it is unfolded, all the elements necessary for the screening and mediation, as well as public seating, “pop up.” The idea of this project is to bring art to the streets and to those who may not otherwise have access to it. Art videos and films from the Fonds d’art contemporain de la Ville de Genève and Fonds régional d’art contemporain Occitanie-Montpellier will be screened for the audience. The Rick-Show project has been developed in partnership with the Department of Design of College of Architecture Trivandrum (CAT).

When the Rick-Show unfolds, the world of cinema pops up. Why Rick-Show? Because it brings cinema to people on an everyday object – an auto-rickshaw. This artwork creates moments of conviviality after the long months of pandemics without cinema. Within the heart of the project, there is the desire to showcase contemporary art films to communities that have little access to artworks in India (remote regions, underprivileged communities, etc.). There is also the idea of reaching out to a wider audience in the public space through a permanent – but mobile – artwork capable of touching the heart of Indians both through its medium and its contents. 


Nicolas FACINO (Director) adds, "Within the framework of  bilateral relations between India and France, Alliance française du Bengale in Kolkata since 1940 has been the pioneer  in sharing and establishing a bond through the common expression of Indo-French linguistic, literary and cultural confluence in the great-eastern region of India. Alliance française du Bengale, affiliated to the international network of Alliance françaises in the world and recognized by the Embassy of France in India is the only official French language training, DELF-DALF and TCF examination, translation and cultural institute in this region. AfdB is also well-known as a space for documentation of French books, magazines, journals, music CDS and film DVDs to help you with in enhancing your horizon in the language. The institute as a non-profit organization is driven by a Council of Administration, consisting of twelve local personalities, having, nonetheless, a close administrative link with France and is managed by one expatriate staff member, the Director nominated by the French Ministry of Foreign Affairs. The Ambassador of France in India is an ex-officio member of the Council of Administration of the Alliance française du Bengale and traditionally delegates the Consul General of France in Kolkata to represent him. This year in 2020 we are celebrating 80 years of AfdB’s existence in the Cultural Capital of India and this long history,   as well as the upcoming days, is a story that we are writing together with the Embassy of France in India, with the Consulate General of France in Kolkata, and with 13 other Alliance françaises in the country. With an excellent team of expert Franco-Indian teachers along with a group of creative and efficient employees, we constantly aim to provide the best possible French language learning experience to our clients. On the other hand, exclusively authorized by the Embassy of France in India AfdB is the only official one-stop solution for quality French translation and interpretation service in West-Bengal and in Eastern region of the country. With a long, rich history of cultural exchange Alliance française du Bengale continues to be the premier platform for cultural and artistic action specifically including French, Francophone and Indian artists who have, or whose work has, some French connection and remain within the French or Indo-French cultural context.


Witness mobile cinema on a rickshaw that fits within a box. Explore five thematic shows from renowned art film collections offered to the general public and art lovers. Alliance française du Bengale, the official French learning and cultural centre in India, is offering Rick-Show, a mobile cinema for public spaces by Le Gentil Garçon aka The Nice Guy at Park Mansions in Park Street, the iconic food and nightlife hub of Kolkata. From 6:30 pm onwards between Apr 29 and May 1, cinema can be experienced on wheels using the concept of mobile cinema that can be transported in a rickshaw, as part of the 4th edition of Bonjour India Festival. A moment for furthering people-to-people exchanges between the two countries, in its fourth edition in 2022, Bonjour India celebrates 75 years of India’s Independence and 75 years of the establishment of Indo-French diplomatic relations, a milestone moment in any nation’s history. Besides projects narrating the shared history of the two countries, through photography, science, and letters, Bonjour India will also be an opportunity to ring in some positive vibes, build communities, foster social interaction, and create opportunities for diversity, joy, and amity after a long time since the pandemic overtook the world.  

Source- 
https://www.indiablooms.com/life-details/L/6485/cinema-on-wheels-alliance-fran-aise-du-bengale-brings-mobile-cinema-rick-show-for-public-spaces-in-kolkata.html
https://www.ifindia.in/event/rick-show/
https://bengale.afindia.org/rick-show-bonjour-india-2022/

Will Take 13 More years to Revive Indian Economy Losses due to Covid19 Pandemic - RBI

The Reserve Bank of India has released the Report on Currency and Finance (RCF) for the year 2021-22 today. The theme of the Report is “Revive and Reconstruct” in the context of nurturing a durable recovery post-COVID and raising trend growth in the medium-term. The Report reflects the views of the contributors and not of the Reserve Bank.


The precondition of the RBI's "Revive & Reconstruct" Report is based on Price Stability A Pre-Condition For Growth. 

Highlights

  • The blueprint of reforms proposed in the Report revolves around seven wheels of economic progress viz., aggregate demand; aggregate supply; institutions, intermediaries and markets; macroeconomic stability and policy coordination; productivity and technological progress; structural change; and sustainability.
  • A feasible range for medium-term steady state GDP growth in India works out to 6.5 – 8.5 per cent, consistent with the blueprint of reforms.
  • Timely rebalancing of monetary and fiscal policies will likely be the first step in this journey.
  • Price stability is a necessary precondition for strong and sustainable growth.
  • Reducing general government debt to below 66 per cent of GDP over the next five years is important to secure India’s medium-term growth prospects.
  • Suggested structural reforms include enhancing access to litigation free low-cost land; raising the quality of labour through public expenditure on education and health and the Skill India Mission; scaling up R&D activities with an emphasis on innovation and technology; creating an enabling environment for start-ups and unicorns; rationalisation of subsidies that promote inefficiencies; and encouraging urban agglomerations by improving the housing and physical infrastructure.
  • Industrial revolution 4.0 and committed transition to a net-zero emission target warrant a policy ecosystem that facilitates provision of adequate access to risk capital and a globally competitive environment for doing business.
  • India’s ongoing and future free trade agreement (FTA) negotiations may focus on transfer of technology and better trade terms for high quality imports from partner countries to improve the outlook for exports and domestic manufacturing.

A more detailed report is available here

Tuesday, April 26, 2022

My first Vlog - Electronic City

 


Its 26th April. Thought of starting my first Vlog today and sharing with you all. This is a part of the electronic city, Kolkata Sector-V, Shot recently.

 It's been over ten years started this platform, renamed multiple times. It started with 'The Rookies" blog and changed over a multiple times.  Thanks for some of the comforting messages.

Some folk ask why this only blog doesn't really say anything about digital. I write whatever I see and observe not necessarily from a marketing standpoint. 

What's In Prashant Kishore's 600 Slide Presentation, plan and report?

Consultant  Mr. Prashant Kishore humbly declined 'membership' of the INC - Indian National Congress today. Widely reported that a 600 pager. PPT PowerPoint was presented spliced in multiple meetings, Hindi Express India report.
 Pic source ndtv

My question is what happens to that "Report", the content? It's basically a plan and am sure not a 1 man job. 

Presuming that coming from PK, the consultant, the matter is rich with insights. Way forward, backed with relevant data. 
Humongous amount of time, efforts and hours if not days or months must have gotten in creating, which essentially is a 'pitch', to bring confidence at first go. 

India Today reported that "no one has seen the complete report." Are there idea or brainstorming  copyrights over lunch or breakfasts? Intellectual Property of ideas, defined maybe KPIs backed by years of I-PAC's proven credibility. 

Now the offer has been declined, what happens to that 'report'? Who owns it? In what capacity the strategic outsights, which am sure are practical and implementable, will be laid nationally? Now that PK reportedly not joining Indias oldest party Congress. 

Saturday, April 9, 2022

The Future Digital Trends

Facebook is now Metaverse or Metaverse was Facebook, we are heading towards a more digitized system complete with AI. Mark Zuckerberg, CEO of Meta backed by its financial arm Meta Financial Technologies has already laid down plan to get into the crypto business despite its initial failure. As FT.com reports of launching virtual coins, tokens and lending services to its apps, as Facebook’s parent company aggressively pursues its finance ambitions. This is in view of falling popularity of its main products Facebook and Instagram. Collectively it’s an $118bn-a-year ad-based business model. Apparently the new currency from FB's stable is called “Zuck Bucks”. 

The following are the expected changes in years to come

Agility: 65% of marketing organization leaders As companies move from one moment of uncertainty rate their speed of acting on insights as ‘strong/ very strong’, versus just 22% of mainstream and 5% of laggard organizations. 

Photograph: Susan Walsh/AP

• Experimentation: 61% of marketing organization leaders rate their ability to build experiments to test in the field as ‘strong/very strong’, in contrast with just 21% of mainstream and 5% of  laggard organizations. 

Personalization: 85% of marketing organizations consider themselves ‘effective/highly effective’ when it comes to using first-party data to personalize the customer experience, versus 66% of mainstream and 22% of laggard organizations.

  • A GroupM report says that with a 45% share, digital will overtake TV as the largest advertising medium in 2022.
  • The AdEx in India is expected to cross Rs. 1 lakh crore in 2022.
  • According to an IAMAI and Kantar Research, the number of Internet users in India is set to touch 900 million by 2025, growing at a 45% CAGR post-pandemic.
  • Digital adoption in rural parts of India grew 13%, clocking 299 million Internet users in 2020, which is 31% of India’s rural population.
  • By 2025, there would be a greater number of Internet users in rural India than in urban India.

A surge in digital ad spending was predicted to be led by three factors

i. Voice-based search,

ii. Vernacular and video-based content, and

iii. Ads on digital media, led by social media followed by search (25%), display (21%), and video (20%).

The following statistics make it more evident:

  1. Facebook Messenger has roughly 1.3 billion monthly active users
  2. On Facebook Messenger, about 10 billion messages are sent each month between consumers and companies
  3. Every day, 55 billion messages are transmitted on WhatsApp Messenger, which has over 2 billion active users, out of which India accounts for nearly 500 million users.

In a March- 2022 report, Gartner expects these 12 technology trends mentioned below as a multiplier of forces towards digital businessess and expound major innovation in the next 2-5 years. 

  • Trend 1: Data Fabric
  • Trend 2: Cybersecurity Mesh
  • Trend 3: Privacy-Enhancing Computation 
  • Trend 4: Cloud-Native Platforms
  • Trend 5: Composable Applications
  • Trend 6: Decision Intelligence 
  • Trend 7: Hyperautomation
  • Trend 8: AI Engineering
  • Trend 9: Distributed Enterprises
  • Trend 10: Total Experience
  • Trend 11: Autonomic Systems
  • Trend 12: Generative AI

Quite recently, was reading an article where technologists at Accenture unveiled their Tech Vision 2022 called “metaverse continuum”. That was a broad overview that lays out how they believe future businesses with operate and communicate with each other in near future. 
  • Accelerating digital for customers
  • Earning customer trust
  • Unlocking new levels of agility
  • Upping collaboration between IT and marketing leaders
  • Customizing the experience for one while still reaching millions

Source-https://business.adobe.com/resources/sdk/digital-trends-report.html?faas_unique_submission_id=4759D100-8F31-A028-B74D-E523F3674F8B

https://www.gartner.com/en/information-technology/insights/top-technology-trends

https://www.accenture.com/us-en/insights/technology/technology-trends-2022

https://blog.adobe.com/en/publish/2022/01/18/2022-digital-trends-report

Pic Source - Adobe

Friday, April 8, 2022

Danish heritage at Serampore, ready for fresh start

Picture of St. Olav Church taken in April 2021 during a personal visit at Serampore

Thanks to the National Museum of Denmark, Chandannagar and Serampore municipal plus the local administration, the history surely came and is coming alive before this generation. During my vagaboundish trips last year during covid pandemic, multiple rides, crossing the Bhagirathi,  Hooghly, Adi Ganga or just the river, once the world trade center of the earth in terms of "richness". They've done it. Even the Old Denmark Tavern  by The Park is driving people, post pandemic.
The old court house (a portion) can be leased  out to government and private people, The Telegraph India reported.
 
True, the Danish heritage is getting back its sheen and vibe and "the new wave of restoration projects is doing wonders by bringing back a slice of history to the present generation.", the paper reports.

The next would be around my trips to the places and shall dwell a little deep then. 
News Source - 
https://www.telegraphindia.com/my-kolkata/news/danish-heritage-renovation-over-old-government-house-in-serampore-ready-for-fresh-start-on-friday/cid/1859642

To Baba - A Heartfelt Tribute - 1955 - 2023

In the quiet corners of our hearts, the echoes of a simple yet profound man linger. My father last month expired, due to a rare disease Alzh...