Where 90% of all startups are unable to make it to the top, it is extremely disheartening where once established brands and company, now defunct are left for real estate developers. In all probabilities, the most loved ‘King of the Roads’ the Ambassador car might get a new electrifying Sedan look in
collaboration with French giant Renault starting 2022 onwards. Till then it was merely speculation. Initially, I personally thought the VoksWagen might assist in getting the Beetle design up. Well, the post revealed that the new model will be developed at Hindustan Motors plant in Chennai. ABP reports, that the brand name rights have been sold to the company at a price of Rs. 80 Crore
In a post on LinkedIn shared by Mr.Vedant Birla revealed the European major.
The iconic car - Ambassador likely to make a comeback in a new avatar
- New model will be developed from its #HindustanMotors plant in #Chennai
- #French based #Peugeot is collaborated with HM for the design and engine for the 'Amby'
For those who grew up in the pre-millennium era, the Ambassador was more than a great car, it was part of the family.
Good to see the revival of this iconic brand!
Little known fact is that this was a Birla car… HM belonged to my uncle Mr. CK #Birla!
Excerpts via :- #HarshGoenka
The ambassador car, once a favourite among bureaucrats and politicians the Hindustan Ambassador was
made by the Hindustan Motors of India. The last Ambassador production was done in 2014 in West Bengal and it began the production in the year 1958. The iconic car’s design is supposedly designed on Morris Oxford series III model, and it was created by Morris Motors Limited, Cowley, Oxford - United Kingdom from 1956 to 1959. The Ambassador is an Indian car despite its origins in Britain. Although the facility near Uttarpara plant near Kolkata, West Bengal is still somewhat functional, it is likely that the new car will be built at the Chennai facility, where once Mitsubishi cars were being manufactured. I am personally very happy for this revival. I sincerely hope and request the West Bengal state government, the state government and all the unicorns of the world to infuse fresh reviving ideas on brands. Examples are Jessop Motors, HMV, The Bengal Immunity Ltd, PPCL and many more.
