EXPERIMENTERÉ

 Why, 2022 is going to be the MOST  important year for everyone.  EVERYONE means anyone. Why? There could a billion reasons why, next year, the next week would be different. 03012022, is the next week. The letter 2 appears thrice and such a numeric figure is not going to occur in a long time.  We've learnt our lessons, still learning the hard way starting 2020, we have crossed 2021 and heralding into 2022.  As they say, FUEL the Fight and Drink Coffee....  

 We've entered the last month of a painful 2021. We all have lost someone or the other,  in some or the other way, if not us directly, then indirectly.  We learn from everything, atleast we try to. If not then we find more reasons learn from events, sometimes they are life altering. Like they say, we didn't happen to life, life happened to us. The school of our own thoughts has been schooling us in rather weird ways. They say, there are unknown parachutes (in form of friends, acquaintances, colleagues, family or maybe someone you never knew). Visible and invisible guides, mentors, silent observers, people from past and future leaders. I thank you all, from my deepest. Words, ranging from CPs, "bhai we need fighters, not managers.", to SPSatish s "mere paas time aur paisa nahi hai, aage bolo.", RAs day 1 advice "free to do everything but always follow the CYA rule, "COVER YOUR A.r.E", NPS, proclaims, and no doubt he's darn right, "bro!...

Thought of getting a name truly if not 100pc resonating something which this blog would really mean.  This photo was taken in Shillong (unnamed date) Started this blog in 2009 from New Delhi,  underwent 3 name changes in 12 years and I hope this could last long. Have been thinking of migrating from a blog to a website, which will essentially be a repository of experiences sometimes assisted with pictures (you can check the archive).  The name change occurred my kind today in this crispy winter Kolkata morning of November. We keep experimenting with different things be it it at work, or cooking or ideas.  You can take a glimpse of my visual experiences on YouTube https://youtube.com/c/palashdas, will be altering the flow of images from today on my IG -experimentere the original idea to rename this blog into a bit more conversational.  Have been missing writing badly and the rashtriya patrakarita diwas quickly reminded me of a brush in journalism which I undertook...

Again a masterpiece of an Ad by Ogilvy and Mather (India), Bombay team effectively portraying AI (Artificial Intelligence), they say for a 'good cause' this time Shahrukh Khan has come for support.😉. The fourth would be ideation of the entire flow of the AD through SEO (Search Engine Optimization), particularly local SEO. Something GMB - Google My Business talks about.  The production house was Country Boyz Productions, Mumbai, and Advertiser Brand being Mondelez, Mumbai which is still basking under the Piyush Pandey led, kuch khaas hai 2.0, and earned another feather made out of pandigitalendemic. The ogilvy website reads "The pandemic has had a crippling effect on the economy, particularly smaller businesses. Big brands, with their deep pockets and ad spends are more equipped to fight back, but local businesses and stores do not have that luxury. Ogilvy India and Cadbury Celebrations worked together to lend a helping hand to small bus...

In March 2021, the Ministry of Civil Aviation (MoCA) published the UAS Rules, 2021.  They were perceived by academia, Startups, end-users and other stakeholders as being restrictive in nature as they involved considerable paperwork, required permissions for every drone flight and very few “free to fly” green zones were available. Based on the feedback, the Government has decided to repeal the UAS Rules, 2021 and replace the same with the liberalised Drone Rules, 2021. Unmanned Aircraft Systems (UAS), commonly known as drones, offer tremendous benefits to almost all sectors of the economy like – agriculture, mining, infrastructure, surveillance, emergency response, transportation, geo-spatial mapping, defence, and law enforcement etc.  Drones can be significant creators of employment and economic growth due to their reach, versatility, and ease of use, especially in India’s remote and inaccessible areas.In view of its traditional strengths in innovation, information...

 “Doing what’s meaningful — acting on what really matters to a person — is the antidote to burnout.” Added Mr. Daniel Goleman, a psychologist, former New York Times columnist and author of the highly influential book “Emotional Intelligence.” He suggests, “Face what’s happening. What does it mean to me? What really matters to me now? Is there a way I can act upon what’s meaningful to me?” As per a UNICEF report in 2020, over 1 billion children were at risk of falling behind due to school closures aimed at containing the spread of COVID-19. Now that schools and colleges are reopening slowly, we wanted to explore, as in to what extend children have been affected. It is unprecedented to look at how kids are dealing with this pandemic. Across the world, education institutes and schools have been implementing remote education programmes. The report reads “Many of the world’s children – particularly those in poorer households – do not have internet access, personal computers, TVs or even...

  Gartner in its recent study predicts that overall global end-user spending on Public Cloud Services Expected to Exceed $480 Billion Next Year. In a note released in August 2021 it says , that the four new trends in cloud computing are continuing to expand the breadth of cloud offerings and capabilities, accelerating growth across all segments in the public cloud services market, according to Gartner, Inc. The four trends are: cloud ubiquity, regional cloud ecosystems, sustainability and carbon-intelligent cloud, and cloud infrastructure and platform service (CIPS) providers’ automated programmable infrastructure. Gartner forecasts end-user spending on public cloud services to reach $396 billion in 2021 and grow 21.7% to reach $482 billion in 2022 (see Table 1). Additionally, by 2026, Gartner predicts public cloud spending will exceed 45% of all enterprise IT spending, up from less than 17% in 2021.  Scalable database management systems (DBMS) for intensive application worklo...