EXPERIMENTERÉ

Women Across the World should break stereotypes and demand fair & equal treatment. They also need to strive for a balance actualize potential, says Facebook COO Sheryl Sandberg in New Delhi NEW DELHI, July 2, 2014. Ms. Sheryl Sandberg, In her second innings as the Chief Operating Officer (COO) of Facebook, today underscored the importance of women in the Indian economy. She said that it was imperative (of recognizing women) for any economy to grow and prosper. Adding the essentiality for  women to realize their full potential. Addressing an interactive session of FICCI Ladies Organisation (FLO) on ' Lean in: Women, Work and Will to Lead ', Ms. Sandberg said this could be achieved by ensuring equal and fair treatment of women at home and the workplace and attaining more balance at home. Women, she emphasized, should never underestimate their potential and ability. They should enforce their will and must develop a sense of confidence in themselves. Speaking about br...

Indian advertising has witnessed dramatic changes like no other country has, in the world. The transformation reflects the socio-economic changes the world is going through. In the last 50 years advertising has also underwent a lot of changes as far as consumer durable goods is concerned. Post 1943, when India was about to gain independence was still reeling under the euphoria of freedom, its people were facing acute fundamental problems such as food and other shortages, inflation challenges, ongoing war (Indo-Bangladesh)/China/Pakistan/Srilanka/The North East Insurgency India was in fact a reality, the harsh one, such more than the current, then politicians, like Morarji Desai, Indira Gandhi, must have imagined. Poverty and political unrest buoyed the uncomfortability and even more. The 70’s Show Business- It started here Untill the mid 70’s more professionals from the advertising industry started entering the advertising scene. MBA grads from the IITs and IIM’s almost half of...

New Year's twit Happy new year folks and I wish all of you a warm welcome to the new year. If 2013 was about tera and mera this year would be ‘pehle aap’ .   I wish Schumi my wishes for recovery and as I get into 33 in a few hours for now. “Get well and stay floated.” Stay safe