Consumer Durables and 50 Years of Advertising in India
Indian advertising has witnessed dramatic changes like no other country has, in the world. The transformation reflects the socio-economic changes the world is going through. In the last 50 years advertising has also underwent a lot of changes as far as consumer durable goods is concerned. Post 1943, when India was about to gain independence was still reeling under the euphoria of freedom, its people were facing acute fundamental problems such as food and other shortages, inflation challenges, ongoing war (Indo-Bangladesh)/China/Pakistan/Srilanka/The North East Insurgency India was in fact a reality, the harsh one, such more than the current, then politicians, like Morarji Desai, Indira Gandhi, must have imagined. Poverty and political unrest buoyed the uncomfortability and even more. The 70’s Show Business- It started here Untill the mid 70’s more professionals from the advertising industry started entering the advertising scene. MBA grads from the IITs and IIM’s almost half of...
