Oppurtunity to see and Branding
The basic object of positioning a brand is to make people feel that there is no satisfactory substitute of a product. Adapting a strong position is not a sheer passive act, rather it is an intentional effort to influence events. It needs sidelining, ignoring, seated business targets to favour of others. Post success a product will reap increased sales/profits and a consumer franchise who will finally believe that there is no satisfactory substitute. Dilip Ray believes in branding first and positioning later. He says, “Lots of products have gone haywire over the years. They constantly keep aspiration levels high and reminding that a product is there.” In a heavily competitive space ME TOO products will hardly make a difference, a product has to get ingrained inside an audience’s mind. Prof Subroto Sengupta an author once said, “a product must find a definitive place in an individual’s perception inside a world of products.” In other words the product should find a strong position ...