EXPERIMENTERÉ

Thank you Can you think yourself as a customer for less than 5 minutes and then read the blog? Permission means a formal consent or a legal authorization to conduct any activity henceforth. The origin of word permission is derived from permission (n). Permission is also an offspring of permittere meaning permit . As per Oxford , “officially allowing someone to conduct anything”- devoid of this principal you are an intruder or can be deemed un-civil. India and civility don’t really go well with each other unfortunately. Little Context Unsocial or being anything to do with incivility is the last thing a marketer would expect typically to be perceived as. The very purpose of permission is defeated when you try to sneak in, knock the door/windows or sometimes from the roof in the name of marketing. Things were marketed a little differently in the pre internet era, there were door to door salesmen first seeking permission to sell the product. After direct marketing...