Privacy - The New Apple Ad
In my LinkedIn and Facebook feed from the last week, a lot has been talked about the new Apple Ad - and privacy around its users. The new ad talks about a young woman – ELLIE and she discovers that her personal data (read mobile activities) is being auctioned before a rapt audience, eager to know the ‘value’ of a particular data (an Apple phone user). Watch the Ad here https://www.youtube.com/watch?v=NOXK4EVFmJY The data which is being talked about (something advertisers harp upon) are her iPhone's browsing history, emails, location data, contacts, purchase history, medical history, and more. At one shot Ellie realizes that all the personal information is being sold. After realizing this, she presses the Mail Privacy Protection + the App Tracking Transparency and at that point, all the members' auctioneer and bidders vanish into thin air, one by one. Apple early this year launched a fresh privacy protection update . With this launch of the iPhone’s new policy, th...