EXPERIMENTERÉ

The other day i received an email from our partners in B'lore, followed by a phone call by Apurva. He was telling me to do a host of things, it said, create a team name, create a badge, logo, icons and dont know what. I managed to decode what he said after digging an email from the slumbers. It read, exactly what he was saying. In 30 minutes we created everything which was required. I was particularly impressed with my designer friend's effort, which paid off in 10 minutes. it's a different case that I had to spend another 30 minutes to explain him what exactly i was looking for. The subject was on "Zen", later I discovered that zen philosophy believed that nirvana is actually possible in this life. We just need to streamline our activities and lead a more disciplined life. Zenist's also believed in dropping an illusionary vision and live in a real life. Zen or no Zen, i personally feel that disconnecting from the real world for sometime at regular intervals i...

I guess the meteorological department and the national media too are a little bit too hyper about jumping their guns and predictions pertaining to the advent of monsoon. I remember how the meteorological people have tough times to predict monsoon or when or not the rains might arrive. So what if they are somewhat right this time? Winds of change, despite low rains and waging recession. The rain is flirting with us. Delhi recorded 203 mm of rainfall in August alone and 383.2 mm for the total season. the bigger question still is for farmers committing suicides in Chattisgarh and Andhra. Cumulative forces like the recession and rainfall has put brakes in India's development this year. Despite, reports indicating total growth crossing 6% in the 2Q. India still is dependent on the monsoon rains and the lack of it has adversely impacted rice, sugar and cotton. Eventually leading to high prices of eatables. Can we build a mechanism to check mate low rainfall and of course it's after...

The IIT’s i.e Indian Institute of Technology are known for imparting quality and quantity education in engineering and technology. MBA (Masters in Business Administration) today can be done from the engineering and technology major IIT. A child today dreaming to make an inroad to the IIT, pulls up his socks right away and starts preparing from standard 8th and 9th itself. It takes an iit-ian more than four years to call himself a specialized ‘hardcore engineer’ from an institute of this standing. Approximately 50% of its students move ahead for a management degree from premier institutes of India. In today’s era of rat race and a desire of a higher level of achievement motivation is seen and is rising among Indian students. This kind of development is a threat for students coming from non- IIT background. The students of IIT after 4 years of rigorous studies can get easily through competitive exams and finally crack the CAT exams. They somehow stand as one of the road blocking agents ...

Circa 1976 Kolkata will host the 34th Book fair on 27th January 2010. The theme will be Mexico The three countries. Mongolia, Canada and China will be partner countries. again the annual gala event from 26th of January that lasts well over ten days. The fair has already attracted record footfalls and sales.The ‘Publishers and book sellers guild’ are the organizers of this fair. More than 20 nations are participating this year exuding an international fragrance . A ‘Book fair culture’ has been germinated all over the state, mere mention of the book fair or boi mela in Bengali transcends one to a hysterical maniac. Book worms or not, KBF evokes spontaneous reaction to many a people. Do all visitors are genuine book lovers or wear a makeshift garb. Is the established hype justified? Let us take a look. It will be hard to describe an annual fiesta held at the cultural capital of India, mecca of intellectuals, pavilion of sports lovers and a state of freakish adda seekers. In Kolkata, un...

The basic object of positioning a brand is to make people feel that there is no satisfactory substitute of a product. Adapting a strong position is not a sheer passive act, rather it is an intentional effort to influence events. It needs sidelining, ignoring, seated business targets to favour of others. Post success a product will reap increased sales/profits and a consumer franchise who will finally believe that there is no satisfactory substitute. Dilip Ray believes in branding first and positioning later. He says, “Lots of products have gone haywire over the years. They constantly keep aspiration levels high and reminding that a product is there.” In a heavily competitive space ME TOO products will hardly make a difference, a product has to get ingrained inside an audience’s mind. Prof Subroto Sengupta an author once said, “a product must find a definitive place in an individual’s perception inside a world of products.” In other words the product should find a strong position ...

At the first place i couldn't understand why Sikhs in Mumbai were after a particular so-called self made guru from North India. You can attribute this to my ignorance also that I was unable to read the growing or say it was already there tolerance between the two communities. I failed to understand why both of them are after each other's lives. I don't have many words to describe the events but only can say that no one should be allowed or encouraged to speak against faith, speech, words or actions. The people who created a ruckus and held traffic for ransom should be accounted and charged. If not legally, then a word should come from the PMO. We need to hear what our respected prime minister has to say about the issue and growing intolerance which is just not confined to a freak accident but everywhere.

People are using emoticons into there day to day lives. The question is do they really mean at times what they say? The American Journal of Sociology authors Daniel A. Menchik and Xiaoli Tian have expressed how subject lines and signatures define what has to be interpreted in formal communication. A new set of interactional skills in short. It is true that while text messaging, communicating by messenger, sending emails, commenting on blogs, writing an article (formal and informal both) use of emoticons have grown. Why? Besides face-to-face conversations, body-language and context, emoticons are good way to express things. Basically an add-on to writing. I feel that emoticons can be sometimes, just a way to deceive people, as in, you do not mean what you say. For example a smiley to make the person/s believe that they are good and happy, whereas they are not (maybe). Effective, online strategies, in short. Like there are other ways of communicating Capital letters, us...