EXPERIMENTERÉ

He is our friend, like a silent observer. Always ready to do anything for us. I learn some things from him.

Wow, what a Sunday, all by myself. Heard Clapton, MJ, current radio, updated myself with the trash, which I dont need anymore, poched an egg, followed by a mushroom soup. Such a blissful experience. Worked, saw Bale's another work, it was good. Read the paper to complete the space. A milky cha in the morning was not bad, a little syrypy, I prefer strong. Goes well with cigarrates too, strong. Cleaned my room, still messy :. Would see the American Pshycho for sure tonight. Catch you sooner now.

The other day i received an email from our partners in B'lore, followed by a phone call by Apurva. He was telling me to do a host of things, it said, create a team name, create a badge, logo, icons and dont know what. I managed to decode what he said after digging an email from the slumbers. It read, exactly what he was saying. In 30 minutes we created everything which was required. I was particularly impressed with my designer friend's effort, which paid off in 10 minutes. it's a different case that I had to spend another 30 minutes to explain him what exactly i was looking for. The subject was on "Zen", later I discovered that zen philosophy believed that nirvana is actually possible in this life. We just need to streamline our activities and lead a more disciplined life. Zenist's also believed in dropping an illusionary vision and live in a real life. Zen or no Zen, i personally feel that disconnecting from the real world for sometime at regular intervals i...

I guess the meteorological department and the national media too are a little bit too hyper about jumping their guns and predictions pertaining to the advent of monsoon. I remember how the meteorological people have tough times to predict monsoon or when or not the rains might arrive. So what if they are somewhat right this time? Winds of change, despite low rains and waging recession. The rain is flirting with us. Delhi recorded 203 mm of rainfall in August alone and 383.2 mm for the total season. the bigger question still is for farmers committing suicides in Chattisgarh and Andhra. Cumulative forces like the recession and rainfall has put brakes in India's development this year. Despite, reports indicating total growth crossing 6% in the 2Q. India still is dependent on the monsoon rains and the lack of it has adversely impacted rice, sugar and cotton. Eventually leading to high prices of eatables. Can we build a mechanism to check mate low rainfall and of course it's after...

The IIT’s i.e Indian Institute of Technology are known for imparting quality and quantity education in engineering and technology. MBA (Masters in Business Administration) today can be done from the engineering and technology major IIT. A child today dreaming to make an inroad to the IIT, pulls up his socks right away and starts preparing from standard 8th and 9th itself. It takes an iit-ian more than four years to call himself a specialized ‘hardcore engineer’ from an institute of this standing. Approximately 50% of its students move ahead for a management degree from premier institutes of India. In today’s era of rat race and a desire of a higher level of achievement motivation is seen and is rising among Indian students. This kind of development is a threat for students coming from non- IIT background. The students of IIT after 4 years of rigorous studies can get easily through competitive exams and finally crack the CAT exams. They somehow stand as one of the road blocking agents ...

Circa 1976 Kolkata will host the 34th Book fair on 27th January 2010. The theme will be Mexico The three countries. Mongolia, Canada and China will be partner countries. again the annual gala event from 26th of January that lasts well over ten days. The fair has already attracted record footfalls and sales.The ‘Publishers and book sellers guild’ are the organizers of this fair. More than 20 nations are participating this year exuding an international fragrance . A ‘Book fair culture’ has been germinated all over the state, mere mention of the book fair or boi mela in Bengali transcends one to a hysterical maniac. Book worms or not, KBF evokes spontaneous reaction to many a people. Do all visitors are genuine book lovers or wear a makeshift garb. Is the established hype justified? Let us take a look. It will be hard to describe an annual fiesta held at the cultural capital of India, mecca of intellectuals, pavilion of sports lovers and a state of freakish adda seekers. In Kolkata, un...

The basic object of positioning a brand is to make people feel that there is no satisfactory substitute of a product. Adapting a strong position is not a sheer passive act, rather it is an intentional effort to influence events. It needs sidelining, ignoring, seated business targets to favour of others. Post success a product will reap increased sales/profits and a consumer franchise who will finally believe that there is no satisfactory substitute. Dilip Ray believes in branding first and positioning later. He says, “Lots of products have gone haywire over the years. They constantly keep aspiration levels high and reminding that a product is there.” In a heavily competitive space ME TOO products will hardly make a difference, a product has to get ingrained inside an audience’s mind. Prof Subroto Sengupta an author once said, “a product must find a definitive place in an individual’s perception inside a world of products.” In other words the product should find a strong position ...