EXPERIMENTERÉ

Where 90% of all startups are unable to make it to the top, it is extremely disheartening where once established brands and company, now defunct are left for real estate developers. In all probabilities, the most loved ‘King of the Roads’ the Ambassador car might get a new electrifying Sedan look in collaboration with French giant Renault starting 2022 onwards. Till then it was merely speculation. Initially, I personally thought the VoksWagen might assist in getting the Beetle design up. Well, the post revealed that the new model will be developed at Hindustan Motors plant in Chennai. ABP reports, that the brand name rights have been sold to the company at a price of Rs. 80 Crore In a p ost on LinkedIn sha red by Mr.Vedant Birla revealed the European major.  The iconic car - Ambassador likely to make a comeback in a new avatar - New model will be developed from its #HindustanMotors plant in #Chennai - #French based #Peugeot is collaborated with HM for the design and engine for the...

 In my LinkedIn and Facebook feed from the last week, a lot has been talked about the new Apple Ad -  and privacy around its users. The new ad talks about a young woman – ELLIE and she discovers that her personal data (read mobile activities) is being auctioned before a rapt audience, eager to know the ‘value’ of a particular data (an Apple phone user).  Watch the Ad here  https://www.youtube.com/watch?v=NOXK4EVFmJY The data which is being talked about (something advertisers harp upon) are her iPhone's browsing history, emails, location data, contacts, purchase history, medical history, and more. At one shot Ellie realizes that all the personal information is being sold. After realizing this, she presses the Mail Privacy Protection + the App Tracking Transparency and at that point, all the members' auctioneer and bidders vanish into thin air, one by one. Apple early this year launched a fresh privacy protection update . With this launch of the iPhone’s new policy, th...

 Le Gentil Garçon (aka The Nice Guy) is a multidisciplinary artist whose practice mixes sculpture, drawing, video, performances, and installations. He has had an artistic practice since 1998. His work is shown internationally and since 2006, he has also been chosen several times to design artworks for public art commissions. In 2020, he showcased his artworks under the title ‘Stories Bloom’ in Trivandrum and ‘Anima’ in Kochi in collaboration with Alliance Française de Trivandrum and Kochi Biennale Foundation. Using the traditional practice of Kamishibai, visual and participatory storytelling titled ‘Chronicle of the Past World’ was also presented by the artist in Kerala. The Rick-show project was developed by Le Gentil Garçon during a residency in Kerala in 2020. It consists of a mobile cinema that fits within a box transported on an auto-rickshaw. When it is unfolded, all the elements necessary for the screening and mediation, as well as public seating, “pop up.” The idea of this ...

The Reserve Bank of India has released the Report on Currency and Finance (RCF) for the year 2021-22 today. The theme of the Report is “Revive and Reconstruct” in the context of nurturing a durable recovery post-COVID and raising trend growth in the medium-term. The Report reflects the views of the contributors and not of the Reserve Bank. The precondition of the RBI's "Revive & Reconstruct" Report is based on Price Stability A Pre-Condition For Growth.  Highlights The blueprint of reforms proposed in the Report revolves around seven wheels of economic progress viz., aggregate demand; aggregate supply; institutions, intermediaries and markets; macroeconomic stability and policy coordination; productivity and technological progress; structural change; and sustainability. A feasible range for medium-term steady state GDP growth in India works out to 6.5 – 8.5 per cent, consistent with the blueprint of reforms. Timely rebalancing of monetary and fiscal policies will lik...

  Its 26th April. Thought of starting my first Vlog today and sharing with you all. This is a part of the electronic city, Kolkata Sector-V, Shot recently.  It's been over ten years started this platform, renamed multiple times. It started with 'The Rookies" blog and changed over a multiple times.  Thanks for some of the comforting messages. Some folk ask why this only blog doesn't really say anything about digital. I write whatever I see and observe not necessarily from a marketing standpoint. 

Consultant  Mr. Prashant Kishore humbly declined 'membership' of the INC - Indian National Congress today. Widely reported that a 600 pager. PPT PowerPoint was presented spliced in multiple meetings, Hindi Express India report.   Pic source ndtv My question is what happens to that "Report", the content? It's basically a plan and am sure not a 1 man job.  Presuming that coming from PK, the consultant, the matter is rich with insights. Way forward, backed with relevant data.  Humongous amount of time, efforts and hours if not days or months must have gotten in creating, which essentially is a 'pitch', to bring confidence at first go.  India Today reported that "no one has seen the complete report." Are there idea or brainstorming  copyrights over lunch or breakfasts? Intellectual Property of ideas, defined maybe KPIs backed by years of I-PAC's proven credibility.  Now the offer has been declined, what happens to that 'report...

Facebook is now Metaverse or Metaverse was Facebook, we are heading towards a more digitized system complete with AI. Mark Zuckerberg, CEO of Meta backed by its financial arm Meta Financial Technologies has already laid down plan to get into the crypto business despite its initial failure. As FT.com reports of launching virtual coins, tokens and lending services to its apps, as Facebook’s parent company aggressively pursues its finance ambitions. This is in view of falling popularity of its main products Facebook and Instagram. Collectively it’s an $118bn-a-year ad-based business model. Apparently the new currency from FB's stable is called “Zuck Bucks”.  The following are the expected changes in years to come • Agility: 65% of marketing organization leaders As companies move from one moment of uncertainty rate their speed of acting on insights as ‘strong/ very strong’, versus just 22% of mainstream and 5% of laggard organizations.  Photograph: Susan Walsh/AP •  Experimen...