EXPERIMENTERÉ

 Like your face, which is unique in every way, unlike a doppelganger, who happens to be your twin, this isn’t the case in brands. It is not only philosophical and emotional, its identity comes with an important visual component sprinkled across various collaterals associated with it, it’s a representation of a LARGER IDEA.  A collection of elements, which defines the brand identity which a company portrays before its audience is brand identity. Usage of the term brand cannot and should not be used frivolously, branding is an important component before identification of the core brand identity and the designing process, which will eventually shape the perception you are creating before the world, people – generally, like you are in a social gathering, conference, intercultural business meetings at every step, your identity reflects the culture of the organisation. Your brand identity is the mix, which will differentiate you from others in the crowd. The image on the left is of ...

 They say, naam mein kya rakha hai (what’s there in a name)? Well, Identity is the first thing that everyone needs. “Whether you are an individual or a brand, you need to create your identity first. Creating a powerful brand identity is a significant step towards a great business. There are teams to make all the magic happens, but where is the team, what is the team, can there be a 1 man team or a 1,000 member team?  So, there needs to be a team to make it all happen. But how?? They say, one shirt doesn't fit all, hence, like people, all brands have a distinct identity, those need to be identified. Basically, it's the creative approach in developing the perfect brand strategies has worked wonders for all the brands.     Is like asking, ‘Hello What is your name?’ Now, different people would express or say their names differently. The next obvious question would be, generally in form of questions, to P2P ‘Where are you from? Or What do you do? And then, the commun...

Your feeble voice was the strongest of all. It was only you whole could have united this big family of ours. May your soul rest in peace. Om Shanti.

Our first Gold was brought by Dehradun, Uttarakhand born Abhinav Bindra at the Beijing Olympics. He is originally from Patiala, Punjab. It was a 10 m Air Rifle event. My friends in Garh Nivaas used to tell me stories about how he has been practicing shooting oranges 🍊at the Bindra Farms near Mohkampur.   Once in the RIVULET edition of erstwhile Big Ma'am s Riverdale School at Balbir Road had Abhinavs photograph with George. W. Bush (Sr) and his trip to Florida that year. I guess it became a talk of our school for half a year, or less if not more. He was my junior then.  Yes, the Gold medal 🏅,  the only image I have of him now, was of 2008, when he got the medal. One of his kind. We were happy that year. This year, we have got far too many medals.  Very very good. I believe we are capable of doing more. We'll get there. Do we need coaches? Foreign? There is no answer to that. Learning can come from anyone, however there has to be an original source ...

 Kolkata – 28th July, 2021 – Nusrat Jahan an acclaimed Tollywood actress and MP, believes that ‘motherhood is every woman’s right’ and must be exercised independently, and without any pressure, from anyone. Sudeshna Roy, a renowned personality hosted the show carried out a freewheeling talk around the topic - My Life, My Right. Hosted on Suvida’s official Facebook page, the discussion between the two ladies was digitally broadcasted LIVE and attended by thousands of viewers from all over India. By the time of writing this story, the LIVE video reached nearly 5,00,000, gathered 850+ comments, 150 shares and viewed by over 2,00,000 people within 24 hours. The distinguished ladies talked about topical issues around women health, motherhood, women empowerment, gender neutrality, women and their identity, family planning, how to handle trolls, controversies erupting on social media and more. The whole video can be viewed here https://fb.watch/v/eXfITlHZX/ additionally on YouTube as well...

And when it rains on your parade, look up rather than down. Without the rain, there would be no rainbow. – Gilbert K Chesterton

Everyone, including women must have a choice to how, where and importantly when to embrace MOTHERHOOD, the once in lifetimes opportunity, in her life. We believe that no force, or pressure should be applied on any of the partners to partake this big of a decision, more importantly,  the women of our society (rural or urban). To support and talk about planning a family, health measures to undertake, Nusrat Jahan,  a popular Bengali actress in West Bengal, India is going to come on SUVIDA  Facebook page on 25th July, 2021, Sunday evening at 6:00 P.M www.facebook.com/SuvidaContraceptivePills. Along with her, shall join leading health columnist and thinker Sudeshna Roy, both in Kolkata.  It should be her (a woman's) right, because it's her life, afterall.

Got this word from this Pic dated 28th June. #skhigh taken somewhere in West Bengal.

 On the 1st of June, 2021, The Prime Minister of India, Mr Narendra Modi announced, that class 10th and 12th exams, stand cancelled, owing to the current Covid19 pandemic. The School Education Department Principal Secretary headed a committee that is most likely to pass all students as per the Right to Education Act. Marks will be given based on “recommendation”, Am not sure what that exactly means? Recommendation. All Passed One of my first coaching classes (to score well in school, not competitive exams) was with Mr Hari. Om. Biswas Sir, from the Marshall School, there were a couple of private teachers, as well, but that not consequential. There used to be a huge row and batches in our time. It was the pre-internet era, no online or zoom classes.  My schooling happened in Dehra Dun, a small town in the northern part of India, and the glory (pun-nish) days, where we had numbers to score and not grades. Grades were parked for SUPW, Practicals, Sports and Discipline. Either the...

Buddha poornima and Buddha's teaching has touched us, at some point in life. May peace, prosperity and good health reign to all this year amidst this devastating pandemic.  Do not dwell In the past, Do not dream of the future,  Concentrate the mind on the present moment. Happiness will never come to those who fail to appreciate what they already have. You only lose what you cling to. “Suffering is not holding you, you are holding suffering.” Buddham Saranam Gacchami | Dhamma Saranam Gacchami | Sangham Saranam Gacchami... Happy  Buddha Purnima !

  Amazing, and cant describe, how beautiful, Purulia was. Took a train to Purulia and then, Doladanga lake via Manbazaar (an old place). Very strange, a very big bajaar. You can also check the government website - for planning a post covid trip to Purulia. However, it could be very hot. Its Next to the Kangsabati Lake, Beside Sonajhuri Forest, a deep tribal forest. Was able to witness this season's first Palash flower, for the first living time. It's also called the wild fire of the jungle, and incidentally my name as well. A video has been created . . Near the Mukutmanipur dam, it is not far away. Small hills and a perfect sunset. My last trip just before the pandemic reigned. Thanks for Arpita from IZIFISO, a Calcutta based travel startup, specialising in backpackers, and weekend destination. They have a way of promoting tourism, keeping sustainability on the top of their minds. You can visit their website - and explore more of Bengal. I am hoping, this could turn out to be...