Friday, April 8, 2022
Danish heritage at Serampore, ready for fresh start
Tuesday, December 28, 2021
Year end thoughts 2022 and Beyond
Why, 2022 is going to be the MOST important year for everyone.
EVERYONE means anyone. Why?
There could a billion reasons why, next year, the next week would be different. 03012022, is the next week. The letter 2 appears thrice and such a numeric figure is not going to occur in a long time.We've learnt our lessons, still learning the hard way starting 2020, we have crossed 2021 and heralding into 2022.
As they say, FUEL the Fight and Drink Coffee....
Tuesday, December 7, 2021
December - 2021 Farewell - welcome 2022
We've entered the last month of a painful 2021. We all have lost someone or the other, in some or the other way, if not us directly, then indirectly.
Like they say, we didn't happen to life, life happened to us. The school of our own thoughts has been schooling us in rather weird ways. They say, there are unknown parachutes (in form of friends, acquaintances, colleagues, family or maybe someone you never knew). Visible and invisible guides, mentors, silent observers, people from past and future leaders. I thank you all, from my deepest.
Words, ranging from CPs, "bhai we need fighters, not managers.", to SPSatish s "mere paas time aur paisa nahi hai, aage bolo.", RAs day 1 advice "free to do everything but always follow the CYA rule, "COVER YOUR A.r.E", NPS, proclaims, and no doubt he's darn right, "bro! opportunity comes at odd times, and wearing dirty clothes. To latest SKGs word of wisdom "samjho tumhe kuch nahi pata, and then look into things (imagine you know nothing, and then look into things. You learn something from it.). True, Albert Einstein said once 'The more I learn, the more I realize how much I don't know.' Fits the bill. These are known, and thanks, we've somehow got selective memories programmed in our system. Thank you all. My family and wellwishers. Let's hope the last month of this year ends on a super good note, and we welcome 2022 in a gracious way.
Ending with Seth Godin's quote "The Cost of being wrong is less than the cost of doing nothing." So let's just do it.
Tuesday, November 16, 2021
New blog name to experimentere
This photo was taken in Shillong (unnamed date) |
Tuesday, October 26, 2021
Not Just A Cadbury Ad
Sunday, October 24, 2021
The New Drone Policy 2021 by Ministry of Civil Aviation liberalised Drone usage
Tuesday, October 5, 2021
Covid19 and Impact of Education in India and World – A Broad Overview
“Doing what’s meaningful — acting on what really matters to a person — is the antidote to burnout.” Added Mr. Daniel Goleman, a psychologist, former New York Times columnist and author of the highly influential book “Emotional Intelligence.” He suggests, “Face what’s happening. What does it mean to me? What really matters to me now? Is there a way I can act upon what’s meaningful to me?”
As per a UNICEF report in 2020, over 1 billion children were at risk of falling behind due to school closures aimed at containing the spread of COVID-19. Now that schools and colleges are reopening slowly, we wanted to explore, as in to what extend children have been affected. It is unprecedented to look at how kids are dealing with this pandemic. Across the world, education institutes and schools have been implementing remote education programmes. The report reads “Many of the world’s children – particularly those in poorer households – do not have internet access, personal computers, TVs or even radio at home, amplifying the effects of existing learning inequalities. Students lacking access to the technologies needed for home-based learning have limited means to continue their education. As a result, many face the risk of never returning to school, undoing years of progress made in education around the world.”
They say, nothing is temporary, now that #Covid19 situation is passing and students are getting back to their grind. Staying indoors and social distancing orders are extended across India, forced lockdowns implemented, schools, colleges and educational institutes are closed, as we write indefinitely is becoming the new norm.
We are sure, that your life has turned upside down, has been tumultuous and turbulent filled months. We are also sure; things might appear to be out of control. However, this is the time to regain control, and the solution for the same is to handle this situation on your own, right now.
What did the report say?
• While more than 90 per cent of the countries adopted digital and/or broadcast remote learning policies, only 60 per cent did so for pre-primary education.
• Policy measures taken by the governments to ensure learning continuity through broadcast or digital media allowed for potentially reaching 69 per cent of schoolchildren (at maximum) in pre-primary to secondary education globally.
• 31 per cent of schoolchildren worldwide (463 million) cannot be reached by the broadcast- and Internet-based remote learning policies either due to the lack of necessary technological assets at home, or because they were not targeted by the adopted policies.
• Online platforms were the most used means by the governments to deliver education while schools remain closed, with 83 per cent of countries using this method. However, this allowed for potentially reaching only about a quarter of schoolchildren worldwide.
• Television had the potential to reach the most students (62 per cent) globally.
• Only 16 per cent of schoolchildren could be reached by radio-based learning worldwide.
• Globally, 3 out of 4 students who cannot be reached by the remote learning policies come from rural areas and/or belong to the poorest households.
How To Keep Yourself Motivated In Pandemic Times?
Many students who are realising this fact that working from home, learning remotely and keeping social distance is going to be the ‘New Normal’, for some time at-least. Few tips, mentioned below can additionally help in finding what’s best for you.
Talk to Academic Counsellors - Students can identify and talk to expert counsellors with practical education experience and successfully handling critical situation might be another option for you. The anxiety around the next year’s exams (board HS and competitive), in pandemic times, can be excruciatingly overwhelming.
Top Tips
• Stay organized
• Do not multitask
• Making the most of the time
• Set a schedule
• Create new study strategies
• Picking/Creating a team or a group
• Stay connected
Place to Study- Ask yourself, what kind of environment will help you study better. You can recreate the likeable environment at your own home. Do you like to hear a little music to recreate a café experience or you prefer a bright spot, Or is it the chair, your bed or the couch which will motivate you? Do, whatever makes you feel comfortable. Have a virtual or a phone-based study session with your chosen group. Make a fixed place for home assignments and practical tests. In that way, your mind will precisely know that this place is sacred and it will invariably help you focus, and work quickly.
Staying Organized- Just because you do not have to go to school, should not mean, that we stop organizing our things. It helps and helps you create things easily and importantly faster. Your assignments and information related to your mock tests; weekly tests organize as per subjects. If possible, create a notebook, folder or binder neatly. You can trash out unwanted things. Just offload them. Set and organize a time and take the help of a plan that will help you keep track of assignments of important subjects. In fact, it would be a good idea to keep a due date for all the assignments and when you have the pre-board exams or internal tests.
Set small daily goals – Make small goals and try to achieve them. Once, you achieve them and cross them off, motivation levels will move up by an inch. Small feats every day will add up significantly.
Get Dressed-Staying all day in knickers and pyjamas is comfortable, however, getting dressed can instantly shift your mindset and kick in positivity.
Socialise- Apart from studies, make time for yourself, family and friends. We all know, that social distance is the hardest part for many students, something, that’s unprecedented. Many kids, don’t even know how to react, however just because the times are taxing, doesn’t mean we say Bye-bye to social life. Technology can come as an aid to this social vacuum. How about a digital get-together, or a Zoom Happy Friday evening, maybe a Skype call or a virtual music session, a virtual Yoga, Facetime your friend. That’s the good news, that we all can stay connected, so, why don’t you plan a time for hanging out.
Do What You Have to Do- You will still do, what you have to do, so why not doing it well. Play the song you love, light a candle, treat yourself with chocolate, prepare yourself a tea or a coffee. Be a mentor buddy for someone or ask your best friend to be your study buddy. Make that video call to your close friend and ask how he/she is doing. Walk a little and breathe. Deep breathing can do wonders. Help someone (even a stranger) with no expectations. That humble act will give you happiness. Find a new hobby or continue your old one, but keep yourself engaged.
Your Mental Health is a Priority- We understand, that keeping yourself motivated in trying times like these can be very challenging. Taking care of yourself and managing your mental state is of paramount importance. Have a balanced meal, have lots of water, try meditation, and please have at least eight hours of sleep for your brains to take rest.
Please remember, and do not forget, this too shall pass. Till then, let’s take a deep breath, give our best, get some rest, wash our hands and continue to wear a mask.
Saturday, September 18, 2021
Four Emerging Trends in Cloud Computing - Gartner 2021 Says The Importance of Data Is Paramount
Gartner in its recent study predicts that overall global end-user spending on Public Cloud Services Expected to Exceed $480 Billion Next Year. In a note released in August 2021 it says, that the four new trends in cloud computing are continuing to expand the breadth of cloud offerings and capabilities, accelerating growth across all segments in the public cloud services market, according to Gartner, Inc. The four trends are: cloud ubiquity, regional cloud ecosystems, sustainability and carbon-intelligent cloud, and cloud infrastructure and platform service (CIPS) providers’ automated programmable infrastructure.
Gartner forecasts end-user spending on public cloud services to reach $396 billion in 2021 and grow 21.7% to reach $482 billion in 2022 (see Table 1). Additionally, by 2026, Gartner predicts public cloud spending will exceed 45% of all enterprise IT spending, up from less than 17% in 2021. Scalable database management systems (DBMS) for intensive application workloads and decision support systems specifically descriptive and in-depth analytics will become, the most critical aspect of cloud infrastructure based economy. The findings did emerge out of the Department of Computer Science, University of California. The fellow members of the university also assert that owing success of data management solutions in the prevalent cloud environment, series of solution based research is important.
Future of Cloud Computing
Cloud computing is in its nascent stage today and pose several issues and opportunities in tandem. Cloud computing is expected to generate more than half of the total revenue from cloud related services, Cloudcomputing.org has revealed in its survey. Also known as utility computing or virtual servers on the web, cloud based services is the talk of the future and will change the way IT has functioned traditionally. Importantly, smooth transition of applications from traditional traditional enterprise is a challenge indeed.
Challenges and Possible Solutions Cloud Computing As Security
Regional Cloud Ecosystems
Growing geopolitical regulatory fragmentation, protectionism and industry compliance are driving the creation of new regional and vertical cloud ecosystems and data services. Companies in the financial and public sectors are looking to reduce critical lock-in and single points of failure with their cloud providers outside of their country. Regions not able to create or sustain their own platform ecosystems will have no choice but to leverage the platforms created in other regions and resort to legislation and regulation to maintain some level of control and sovereignty. Concerns among politicians, academia and tech providers in these regions are increasing, leading to initiatives such as GAIA-X in European countries.
Sustainability and “Carbon-Intelligent” Cloud
Nearly half of the respondents in the 2021 Gartner CEO Survey believe climate change mitigation will have a significant impact on their business. Cloud providers are responding to this growing focus on sustainability by instituting more aggressive carbon-neutral corporate goals, which creates new challenges for infrastructure and operations (I&O) leaders. “New sustainability requirements will be mandated over the next few years and the choice of cloud services providers may hinge on the provider’s ‘green’ initiatives,” said Cecci.
CIPS Providers’ Automated Programmable Infrastructure
Gartner expects the broad adoption of fully managed and artificial intelligence (AI)-/machine-learning (ML)-enabled cloud services from hyperscale CIPS providers. This will rapidly eliminate the operational burden of traditional I&O roles in the public cloud. “Infrastructure is becoming programmable, and its operation is subsequently becoming automated,” said Cecci. “Modern IT infrastructure, whether deployed in the data center or consumed in the public cloud, requires less manual intervention and routine administration than its legacy equivalents.”
Security: We can witness a spurt of equipments and hardware getting more sophisticated every day. Security threats posed by certain malawares and hackers have also increased. Hardware form an inseparable part of the IT security, thus vendors should develop and initiate further R&D processes and create intelligent tamper proof equipments. A decade ago, a report prepared by the McKinsey Global Institute, predicted that the US would need at least need 140,000 to 190,000 additional workers with “deep analytical” expertise plus 1.5 million more data-literate managers. Now Data Science is at the helm and considered as the hottest job of the century. Considering the analysis being made, the time has arrived to not just gear up with the current demand and supply of cloud security professional but also be prepared to novel challenges IT will pose in years to come.
Wednesday, September 1, 2021
Logo Ka Kaam Hai Kehna - The Job of a Logo is to Talk
Every time, they talk about Logos, the most iconic brand which comes to my mind is NIKE - Just Do It. So, what did Nike's Swoosh, did to us. According
They say, that the right kind of logo can speak everything, even without saying a word. Like Nike's - Just Do it, since the brand or brands are pure connotation of homegrown honor, unbreakable trust, major pride, peak of excellence and definitely, integrity.
So, what does a logo does? It talks. Iska kaam hai, kehna, since a single logo can communicate ownership, the quality of the product and the value it speaks. The right kind of logo can also inspire loyalty and like Nike or TATA, might just instil an eternal love for that bang on design, Like NIKE's. Hence, it's important to choose the logo so carefully, because if you do so, the business might just grow and you will make profits.
The logo ka kaam hai kehna was put forth by Kalpak Guha - https://www.instagram.com/kalpakguha/
Brand Identity Design– What does it mean to you? Why should You care?
A collection of elements, which defines the brand identity which a company portrays before its audience is brand identity. Usage of the term brand cannot and should not be used frivolously, branding is an important component before identification of the core brand identity and the designing process, which will eventually shape the perception you are creating before the world, people – generally, like you are in a social gathering, conference, intercultural business meetings at every step, your identity reflects the culture of the organisation. Your brand identity is the mix, which will differentiate you from others in the crowd. The image on the left is of Vodafone's Pacific offline brand identity collatral. I personally liked Vodafone, previously Hutch or Hutchison, and how they have evolved, with Ogilvy and Mather.
Developing a strong brand identity
There is a difference between ‘brand identity and ‘brand image’ or even for that matter ‘branding’ per sé, although different, they are interloped, as and when. The definition, however a little different when it comes to the corporate brand, meaning, what does the parent company and its name really stand for, and how it is perceived in the market, as well as its positioning itself within the company. An absolute unified and clear corporate identity is critical. It not only enhances the image of respective individual products, it also helps headhunt and retain employees, but the followers or customers (in digital times) might also come as brand ambassadors or cheerleaders in PR firefighting reputational damage during troubling times. However, this needs to be correctly articulated and communicated by brands.
Visual Brand Identity Design – the foundation of your brand
Nike’s – Swoosh or its tagline ‘Just Do it’, TATA, RELIANCE, APPLE, McDonald's or IBM’s iconic logo, they are all a part of the visual identity. An internet company like GOOGLE has a strong brand identity with design being a core component. So, what are the ingredients needed for a visual brand identity design, which shapes up your company? Typically, a 5W1H exercise must be undertaken.
Your overall mission
Values
Brand Personality
Positioning as a brand
Brand voice
The importance of developing a strong brand identity is by knowing who you are, exactly
By Asking ourself:
What made you start what you are doing? Why?
What beliefs do you possess inherently and what values means to you?
What are you REALLY good at? Better than others
What makes you special?
If your brand could be described in 2 to 3 words, what it would be?
Creating a brand style guide sets, your brand name apart and an SOP is created on how to manage a brand, online or offline, ATL or BTL, everything. To take your respective business to the next level you need to get in touch with someone or something, which you feel is a complete solution. Be it Brand design, Typography, Color Palette, Logo, Website, Product Packaging, Business cards, Email design, logo and identity, web and app design, business and advertising, clothing and merchandise, art and illustration, packaging and label, book and magazine, films, advertising, outdoor and everything creative. Brands and brand building is a constant process, which leaves an indelible mark in whatever you do, or want to do.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."
- Warren Buffett
Sources
https://hbr.org/2019/12/build-a-culture-to-match-your-brand
https://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf
https://99designs.com/categories
https://www.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design
Pic source - Virgin
What is in A BRAND Name? Why a Brand Identity?
They say, naam mein kya rakha hai (what’s there in a name)? Well, Identity is the first thing that everyone needs. “Whether you are an individual or a brand, you need to create your identity first. Creating a powerful brand identity is a significant step towards a great business. There are teams to make all the magic happens, but where is the team, what is the team, can there be a 1 man team or a 1,000 member team?
So, there needs to be a team to make it all happen. But how?? They say, one shirt doesn't fit all, hence, like people, all brands have a distinct identity, those need to be identified. Basically, it's the creative approach in developing the perfect brand strategies has worked wonders for all the brands.
Is like asking, ‘Hello What is your name?’ Now, different people would express or say their names differently. The next obvious question would be, generally in form of questions, to P2P ‘Where are you from? Or What do you do? And then, the communication begins, Or NOT, depends on how you have positioned your ‘Identity’. Here YOU are the BRAND and the communication becomes the Brand Identity.
Marketing guru, Seth Godin had an awesome description of what qualifies to be called a BRAND, he says, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." Exactly branding is more than a logo or a name, it’s much more than that. A brand is also full of emotions, has a distinct visual with specific history associated with it and the touch points throughout its existence and relationship it has built, and most importantly, it is human. The output of the creative will need different channels, to justify the design element needed for branding.
Now it is time to live up to the brand identity – brand name, logo, tagline, colour, context, fonts, mission, core values et all.
Post Covid19, however the brand promises to ‘deliver’, hence sticking hard with brand name, it earns, by sheer- ‘work’. Come what may – it doesn’t matter if this disastrous pandemic is affecting businesses everywhere, the idea was still to sail through this covid wave, successfully. Brand Identity is a constant process, however, the DNA of any brand or the basic remains unchanged.
Sombre Memories Reloaded : Tribute to my late Father This Pujo
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