Logo Ka Kaam Hai Kehna - The Job of a Logo is to Talk

 

Every time, they talk about Logos, the most iconic brand which comes to my mind is NIKE - Just Do It. 

So, what did Nike's Swoosh, did to us. According

 to a recent study, in US, more Americans have searched or typed in the keyword - Nike over shoes, on Google, when they have searched for footwear. That's the power of the brand and its logo. It talks. A direct Call to act, - Just f....g DO IT - a strong verb. So, did OTC - oppurtunity to see a brand, everytime a sportsperson has worn a Nike's apparels? The first endorser of Nike was Romanian tennis player, Ilie Năstase, since then, Nike never ceased. The fact is that, Nike happens to be the number 1 brand in the world, that invests in sport sponsorships. Forbes, compiled a list where, out of the top 100, Nike must have endorsed 51 athletes. Historically, there were Carl Lewis, Jackie Joyner-Kersee, Sebastian Coe, Michael Jordan in 1984, and now Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Wesley Sneijder, Wayne Rooney, Rory McIlroy,  Oscar Pistorius and Landon Donovan. 

The entire Indian team, and our Olympic Gold Medalist Neeraj Chopra too, endorses this iconic brand. In fact, Vinesh Phogat landed in a controversy, by sticking to wearing a Nike's singlet, instead of Shiv Naresh. Not sure why. Guess, Nike is aspirational. Frankly, a website or some logo can never be your brand. The brand, needs to be built, step by step, and it might take years to build a brand, that lasts. The experience people get and the perception, they have about a brand, is all that matters. Tangible elements, such as logo or typography or just a colour is merely an expression from a brand, and not necessarily branding. The marriage of text and imagery, is called a logo. 

Believe, me, every minute one website is being launched, probably with a logo. Do you or me really care about any logo? No, definitely No, barring a graphic designer maybe, the reason why a logo is important because that's what people care about. The experience a brand provides to people and what exactly, the brand stands for and advocates. It's merely, maybe an exclamatory or something to that effect.

They say, that the right kind of logo can speak everything, even without saying a word. Like Nike's - Just Do it, since the brand or brands are pure connotation of homegrown honor, unbreakable trust, major pride, peak of excellence and definitely, integrity. 

So, what does a logo does? It talks. Iska kaam hai, kehna, since a single logo can communicate ownership, the quality of the product and the value it speaks.  The right kind of logo can also inspire loyalty and like Nike or TATA, might just instil an eternal love for that bang on design, Like NIKE's. Hence, it's important to choose the logo so carefully, because if you do so, the business might just grow and you will make profits. 

The logo ka kaam hai kehna was put forth by Kalpak Guha - https://www.instagram.com/kalpakguha/