Again a masterpiece of an Ad by Ogilvy and Mather (India), Bombay team effectively portraying AI (Artificial Intelligence), they say for a 'good cause' this time Shahrukh Khan has come for support.😉.
The fourth would be ideation of the entire flow of the AD through SEO (Search Engine Optimization), particularly local SEO. Something GMB - Google My Business talks about.
The production house was Country Boyz Productions, Mumbai, and Advertiser Brand being Mondelez, Mumbai which is still basking under the Piyush Pandey led, kuch khaas hai 2.0, and earned another feather made out of pandigitalendemic.
The ogilvy website reads
"The pandemic has had a crippling effect on the economy, particularly smaller businesses. Big brands, with their deep pockets and ad spends are more equipped to fight back, but local businesses and stores do not have that luxury. Ogilvy India and Cadbury Celebrations worked together to lend a helping hand to small businesses struggling during the pandemic. The data-driven campaign created advertisements that doubled as ads for Cadbury and thousands of local businesses—depending on where the viewer was located, they would see an ad for a local business that they could support."
Great work, charity must begin from home. True good. 👍
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