EXPERIMENTERÉ

  Gartner in its recent study predicts that overall global end-user spending on Public Cloud Services Expected to Exceed $480 Billion Next Year. In a note released in August 2021 it says , that the four new trends in cloud computing are continuing to expand the breadth of cloud offerings and capabilities, accelerating growth across all segments in the public cloud services market, according to Gartner, Inc. The four trends are: cloud ubiquity, regional cloud ecosystems, sustainability and carbon-intelligent cloud, and cloud infrastructure and platform service (CIPS) providers’ automated programmable infrastructure. Gartner forecasts end-user spending on public cloud services to reach $396 billion in 2021 and grow 21.7% to reach $482 billion in 2022 (see Table 1). Additionally, by 2026, Gartner predicts public cloud spending will exceed 45% of all enterprise IT spending, up from less than 17% in 2021.  Scalable database management systems (DBMS) for intensive application worklo...

  Every time, they talk about Logos, the most iconic brand which comes to my mind is NIKE - Just Do It.  So, what did Nike's Swoosh, did to us. According  to a recent study, in US, more Americans have searched or typed in the keyword - Nike over shoes, on Google, when they have searched for footwear. That's the power of the brand and its logo. It talks. A direct Call to act, - Just f....g DO IT - a strong verb. So, did OTC - oppurtunity to see a brand, everytime a sportsperson has worn a Nike's apparels? The first endorser of Nike was Romanian tennis player, Ilie Năstase, since then, Nike never ceased. The fact is that, Nike happens to be the number 1 brand in the world, that invests in sport sponsorships. Forbes, compiled a list where, out of the top 100, Nike must have endorsed 51 athletes. Historically, there were Carl Lewis, Jackie Joyner-Kersee, Sebastian Coe, Michael Jordan in 1984, and now Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahi...

 Like your face, which is unique in every way, unlike a doppelganger, who happens to be your twin, this isn’t the case in brands. It is not only philosophical and emotional, its identity comes with an important visual component sprinkled across various collaterals associated with it, it’s a representation of a LARGER IDEA.  A collection of elements, which defines the brand identity which a company portrays before its audience is brand identity. Usage of the term brand cannot and should not be used frivolously, branding is an important component before identification of the core brand identity and the designing process, which will eventually shape the perception you are creating before the world, people – generally, like you are in a social gathering, conference, intercultural business meetings at every step, your identity reflects the culture of the organisation. Your brand identity is the mix, which will differentiate you from others in the crowd. The image on the left is of ...

 They say, naam mein kya rakha hai (what’s there in a name)? Well, Identity is the first thing that everyone needs. “Whether you are an individual or a brand, you need to create your identity first. Creating a powerful brand identity is a significant step towards a great business. There are teams to make all the magic happens, but where is the team, what is the team, can there be a 1 man team or a 1,000 member team?  So, there needs to be a team to make it all happen. But how?? They say, one shirt doesn't fit all, hence, like people, all brands have a distinct identity, those need to be identified. Basically, it's the creative approach in developing the perfect brand strategies has worked wonders for all the brands.     Is like asking, ‘Hello What is your name?’ Now, different people would express or say their names differently. The next obvious question would be, generally in form of questions, to P2P ‘Where are you from? Or What do you do? And then, the commun...

Your feeble voice was the strongest of all. It was only you whole could have united this big family of ours. May your soul rest in peace. Om Shanti.

Our first Gold was brought by Dehradun, Uttarakhand born Abhinav Bindra at the Beijing Olympics. He is originally from Patiala, Punjab. It was a 10 m Air Rifle event. My friends in Garh Nivaas used to tell me stories about how he has been practicing shooting oranges 🍊at the Bindra Farms near Mohkampur.   Once in the RIVULET edition of erstwhile Big Ma'am s Riverdale School at Balbir Road had Abhinavs photograph with George. W. Bush (Sr) and his trip to Florida that year. I guess it became a talk of our school for half a year, or less if not more. He was my junior then.  Yes, the Gold medal 🏅,  the only image I have of him now, was of 2008, when he got the medal. One of his kind. We were happy that year. This year, we have got far too many medals.  Very very good. I believe we are capable of doing more. We'll get there. Do we need coaches? Foreign? There is no answer to that. Learning can come from anyone, however there has to be an original source ...

 Kolkata – 28th July, 2021 – Nusrat Jahan an acclaimed Tollywood actress and MP, believes that ‘motherhood is every woman’s right’ and must be exercised independently, and without any pressure, from anyone. Sudeshna Roy, a renowned personality hosted the show carried out a freewheeling talk around the topic - My Life, My Right. Hosted on Suvida’s official Facebook page, the discussion between the two ladies was digitally broadcasted LIVE and attended by thousands of viewers from all over India. By the time of writing this story, the LIVE video reached nearly 5,00,000, gathered 850+ comments, 150 shares and viewed by over 2,00,000 people within 24 hours. The distinguished ladies talked about topical issues around women health, motherhood, women empowerment, gender neutrality, women and their identity, family planning, how to handle trolls, controversies erupting on social media and more. The whole video can be viewed here https://fb.watch/v/eXfITlHZX/ additionally on YouTube as well...