The Future Digital Trends

Facebook is now Metaverse or Metaverse was Facebook, we are heading towards a more digitized system complete with AI. Mark Zuckerberg, CEO of Meta backed by its financial arm Meta Financial Technologies has already laid down plan to get into the crypto business despite its initial failure. As FT.com reports of launching virtual coins, tokens and lending services to its apps, as Facebook’s parent company aggressively pursues its finance ambitions. This is in view of falling popularity of its main products Facebook and Instagram. Collectively it’s an $118bn-a-year ad-based business model. Apparently the new currency from FB's stable is called “Zuck Bucks”. 

The following are the expected changes in years to come

• Agility: 65% of marketing organization leaders As companies move from one moment of uncertainty rate their speed of acting on insights as ‘strong/ very strong’, versus just 22% of mainstream and 5% of laggard organizations. 

Photograph: Susan Walsh/AP

• Experimentation: 61% of marketing organization leaders rate their ability to build experiments to test in the field as ‘strong/very strong’, in contrast with just 21% of mainstream and 5% of  laggard organizations. 

• Personalization: 85% of marketing organizations consider themselves ‘effective/highly effective’ when it comes to using first-party data to personalize the customer experience, versus 66% of mainstream and 22% of laggard organizations.

• A GroupM report says that with a 45% share, digital will overtake TV as the largest advertising medium in 2022.
• The AdEx in India is expected to cross Rs. 1 lakh crore in 2022.
• According to an IAMAI and Kantar Research, the number of Internet users in India is set to touch 900 million by 2025, growing at a 45% CAGR post-pandemic.
• Digital adoption in rural parts of India grew 13%, clocking 299 million Internet users in 2020, which is 31% of India’s rural population.
• By 2025, there would be a greater number of Internet users in rural India than in urban India.

A surge in digital ad spending was predicted to be led by three factors

i. Voice-based search,

ii. Vernacular and video-based content, and

iii. Ads on digital media, led by social media followed by search (25%), display (21%), and video (20%).

The following statistics make it more evident:

1. Facebook Messenger has roughly 1.3 billion monthly active users
2. On Facebook Messenger, about 10 billion messages are sent each month between consumers and companies
3. Every day, 55 billion messages are transmitted on WhatsApp Messenger, which has over 2 billion active users, out of which India accounts for nearly 500 million users.

In a March- 2022 report, Gartner expects these 12 technology trends mentioned below as a multiplier of forces towards digital businessess and expound major innovation in the next 2-5 years. 

• Trend 1: Data Fabric
• Trend 2: Cybersecurity Mesh
• Trend 3: Privacy-Enhancing Computation 
• Trend 4: Cloud-Native Platforms
• Trend 5: Composable Applications
• Trend 6: Decision Intelligence 
• Trend 7: Hyperautomation
• Trend 8: AI Engineering
• Trend 9: Distributed Enterprises
• Trend 10: Total Experience
• Trend 11: Autonomic Systems
• Trend 12: Generative AI

Quite recently, was reading an article where technologists at Accenture unveiled their Tech Vision 2022 called “metaverse continuum”. That was a broad overview that lays out how they believe future businesses with operate and communicate with each other in near future. 

• Accelerating digital for customers
• Earning customer trust
• Unlocking new levels of agility
• Upping collaboration between IT and marketing leaders
• Customizing the experience for one while still reaching millions

Source-https://business.adobe.com/resources/sdk/digital-trends-report.html?faas_unique_submission_id=4759D100-8F31-A028-B74D-E523F3674F8B

https://www.gartner.com/en/information-technology/insights/top-technology-trends

https://www.accenture.com/us-en/insights/technology/technology-trends-2022

https://blog.adobe.com/en/publish/2022/01/18/2022-digital-trends-report

Pic Source - Adobe